Critique a Course Sales Page With Simple Economics

[Fairman]

Critique a Course Sales Page With Simple Economics

A sales page promises a "system" that makes 5 to 10 percent a month, priced at 997 dollars, with testimonials and a countdown timer. Evaluate the economics, not the adjectives.

Start with the instructor's incentives. If 100 people buy, revenue is 99,700 dollars. The instructor can earn that by selling the course once a month for a while, which is likely more than the typical trader earns from a modest account. A 20,000-dollar account earning 5 percent a month makes 1,000 dollars, about one course sale.

So the question arises: why sell the system rather than trade it at scale? Some honest instructors have reasons, including teaching, but you should ask.

Check the claimed return. 5 to 10 percent a month compounds to 80 to 214 percent a year. Professional funds consider 15 to 20 percent a year excellent. A claim 5 to 10 times that is extraordinary and needs extraordinary proof.

Check the proof. Testimonials are selected. Screenshots can be edited. A third-party verified track record over several years, with drawdowns and all accounts included, is the standard.

Check the pressure. Countdown timers and limited seats are sales tactics, unrelated to the content.

Check the refund policy and the terms, including whether results are disclaimed in small print.

Compare with alternatives: books, free educational resources from regulators and central banks, and open research cost far less.

Verdict: spend nothing until the claims can be verified independently.

Exercise: find the disclaimer on a course page, and read what it says about results.